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September 6, 2005
Subaru R1e Maybe Soon
At the 2003 Tokyo Motor Show, Subaru unveiled the R1e which is an all electric version of the R1 sold only in Japan. So what's so hot about an electric vehicle? We used to have one here in the states called the EV1 made by GM only to be completely axed and GM admitting it was a failure. The R1e addresses all the issues the EV1 faced; size, economy, cost, reliability, recycle-ability and efficiency.
So lets talk stats. The R1e is a 2+2 vehicle powered by a next generation battery codeveloped by NEC technologies. The batteries are super light, much more energy dense, made from manganese lithium-ion and can be charged in about 15 minutes from a single standard outlet. One full charge allows the R1e to travel 125 miles. That would be perfect for trips to and from work, school and errands, but the reality is, that range is too short for the wide open expanses of American freeways. So how will this vehicle and vehicles like it impact the future of automotive travel?
Economically, the R1e makes sense because its a "transitional vehicle", meaning it's not to replace current petrol based autos. Its purpose is to force people to re-evaluate their transportation needs, getting the public used to technology they didn't grow up with, and eventually penetrating the mass market. Once those three conditions are met, only then will the mass public be able to transition into alternative energy based technologies such as fuel cells. Current methods of trying to get alternatively powered vehicles into market will never "sale" past early adopters and tree huggers because it causes a disruption in current energy, power and fuel infrastructures. We can not expect large oil and car companies to move first. They watch where the demand is so it is up to the public to move first and thats where vehicles like the R1e step in.
The size of the R1e is perfect for many reasons. Going smaller allows you to pull from old design manuals that say if you want a super strong object, with the maximum amount of volume, using the least amount of materials . . . you go for a spherical shape. The bubble shaped R1e fulfills all these requirements. It's nut-shell like frame makes it incredibly strong and it's aerodynamic shape lends to its smooth ride and long range for an all electric vehicle.
Reliability was a major issue for GM's EV1. Many owners complained of battery failure and exceedingly long charging hours for very little mileage. Cost wise the EV1 was a nightmare as GM tried to market it for the everyday commuter but the vehicle cost nearly 2x as much as a better equipped gas car. Subaru did right by making the R1e's list of standard features comparable to current offerings. Unlike the EV1, you get air conditioning, cd player, cruise control, safety, car like ride and easy maintainence.
The technology inside the EV1 was still in it's infancy and the market wasn't ready. However with the success of hybrids, now is the time for a vehicle like the R1e to really step forward and claim it's market. Hybrids are wonderful (I own a Prius) but as environmentally friendly as they are, there are still emissions exiting it's tail pipe and they still need a commodity that is growing shorter and more expensive every day; gas.
This is where the R1e exceeds previous electric vehicle iterations and surpasses current hybrid offerings. No emissions and a battery system that is 100% recyclable. Subaru and NEC spent a considerable amount of money figuring out a way out to re-use battery components and to completely recycle them into new vehicles. This drives down costs and makes the most expensive component of the vehicle much more manageable to produce, thus passing those savings on down to the consumers.
Which leads to the final element for the R1e's possible success here in America. As a transitional, alternative, and even 2nd vehicle . . . it needs to be affordable. Because it lacks the range gas vehicles enjoy, it needs to undercut current offerings by making it even more affordable. A sub $9,000 car would send legions of college students, first time buyers, and commuters to Subaru show rooms. It's mass adoption will force the big companies to finally open and distribute an alternative energy infrastructure and from that success; will allow Subaru and other car manufactures to seriously spend more money not just on concept research but actually bringing these vehicles into production. The goal one day is to finally allow technology to step forward to solve our oil, gas and pollution problems. The current model of our capitalist based society often hinders advancements for monetary reasons. We need to force a revolution there but to get to that point, we need consumers to buy, adopt, and mass-accept.
I for one love the R1e. It's design appeals to me much more than the SMART cars do. It's all electric platform makes my bank account happy as my dependency on gas will be alleviated. 125 miles per charge is plenty to get me to and from work and run errands. With it's success I can see charging stations opening up all over the country. With 15 minute charge times, that'll give me just enough time to get out, stretch my legs and grab a snack. Subaru has already confirmed the R1e will come to Japan with the possibility of an introduction to America. I say, bring it on Subaru, bring it on. It's a small step, but a right one.
more pictures after the jump
Posted by tranism at 12:56 AM | Permalink