With the popularity of its iPod players and small incremental increase in computing hardware sales, Apple is once again in a position to expand and grow. The company has been quietly leasing tens of thousands of square footage in and around it's hometown of Cupertino, California. In 2002, Apple only occupied 850,000 square feet at it's headquarters located at 1 Infinite Loop (it really is an infinite loop!) but since 2004, the company has increased that number to over 2 million square feet.
Ironically the buildings in question happen to be buildings it once occupied during its rise in the 80's. During the early 90's, the company retreated it's territory back to 1 Infinite Loop and has quietly been plotting to slowly overtake all off it's former occupations. (Why am I making this sound like a WW2 documentary?).
I used to work at Apple headquarters and the space is BEAUTIFUL. Talk about clean wide open spaces. Is this a sign that Apple is once again strong, perhaps stronger than it has ever been? Is the Phoenix finally rising again? If it is, I can't wait for it to spread its bright firery feathers all over because I gots tons of hum drum and drab things that need the Apple midas touch.