This is a secret . . . okay, not really a secret as I'm sure some of you may know of this brand and it's beautiful store. When I say secret, I mean its one of those things I keep guarded to myself for one reason or another - I don't know why. I'm sure you have something you love but don't share with everyone.
I'm talking about 45rpm; a Japanese clothing brand that is slowly making in-roads with two stores in New York and one store in Paris. The clothing is beautiful, natural, scientific and most importantly so damn comfortable. For men, I challenge you to find anything Diesel, Seven, True Religion or any other clothing label with denim that is as comfortable. I kid you not, it is so incredibly soft, your nuts feel like they're laying on silk. YES I SAID NUTS.
One of my favorite items from their store is the basic black long sleeve shirt. Like all of their products, it just keeps looking better as it's washed and worn more often. It's not just the quality of the materials, but also the science behind it which they keep very guarded.
more pictures after the jump
