And it's called Project Alabama. Another true American success - this time in the world of fashion. Not all great fashion comes from one of the world fashion capitals and this proves it.
Project Alabama's story starts in 2000 with just $20,000. Heading to a party one night, Natalie Chanin (PA's designer) hand sewed a t-shirt and instantly fell in love with the process. With her background in costume design, she eventually joined forces with PA's other half, businessman Enrico Marone. As they made small strides in the New York fashion scene, they found it difficult to find a manufacturer that would do the handwork required because you see, Chanin makes everything by hand.
It wasn't until Chanin returned to her roots in Alabama and began to find "quilting circles" that could lend her a hand. Together she and her team make some of the most beautiful clothes. That's what makes Project Alabama stand out. The designs looked like they were quilted together. Not only do they experiment with new materials but also recycle old ones. Remember, this all started with a recycled hand sewn t-shirt. Each season, the collection exudes an air of elegance while staying incredibly comfortable to wear and in ways, avant garde.
The duo are now married and their latest collection is ever more beautiful. I have a few pieces I'm going to buy. My favorite is the hand quilted duffle bag.
more pictures after the jump
