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May 18, 2006
24x7x365 Apple
So the black facades are finally starting to come off. Steve Jobs obviously has some weird affinity towards cubes because NYC's newest flagship store (one that rivals and possibly surpasses the one in London) is a giant glass cube.
I've never heard of a computer store open 24x7 outside of Asia so this is probably a first for America. Those damn Yorkers are lucky to get something so magnificent. I know that thing would never pass building codes here in earthquake territory but I would be just as happy for a giant brushed steel version, or better yet, a transparent plexiglas one.
This store sits there to reinforce the Apple lifestyle and if it wasn't apparent now, let me make it clear, APPLE IS A LIFESTYLE. Just take a gander at the slow but sure reveal as the cube emerges from its cocoon.
more pictures after the jump
Posted by tranism at 11:55 AM | Permalink