« Meet The Robinsons | Main | China Design 2026 »
September 6, 2006
Earnest Sewn
I've heard so many wonderful things about Scott Morrison's new clothing line and concept store Earnest Sewn. For those of you who don't recognize the hottie's name (proof that he's a hottie after the jump), he's the cofounder and designers for Paper Denim & Cloth - one of my favorite denim lines. I own a single pair of PDC jeans and they're easily one of the BEST. The construction is amazing, the material only gets softer with each wash without losing any of the designed details.
So what's Earnest Sewn about? Just think Americana denim workwear mixed with the Japanese aesthetic. Every piece uses numerous amounts of processing, hand application, and refinishing techniques to create something truly unparalleled.
I'm sure we all have an idea of what denim workwear is. The foundations are that it's comfortable, rugged, long-lasting, and the classic 5 pockets. The Japanese aesthetic comes in via the concept of "Wabi-Sabi"; the idea that beauty is created from unfinished and imperfect details. You see it all the time in contemporary Japanese design, especially in fashion where construction looks almost incomplete and deconstructed.
There's clothes for men, women, and children so if you're lucky enough to find it in your local retailer or if you live near New York's meatpacking district (nevermind gentrification), give it a visit.
821 Washington Street
New York, NY 10014
more pictures after the jump
Founder and Head Designer Scott Morrison
Posted by tranism at 5:36 AM | Permalink