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February 11, 2007
Nike Japan Has Better Ads
Now I'm not saying North American Nike ads suck. They're quite good but the Japanese ads seem to take more artistic liberty and risk.
Commissioned as an animated viral short to promote the Nike Meta7 shoe, illustrator Paul Huang teamed up with animators Chris Riehl and Sean Starkweather to deliver a surrealist cell shaded fantasy. The story revolves around an anthropomorphized circle, square and triangle who escape their oppressive lives to be transformed into something better thru an encounter with the Meta7 shoe.
The animated short is accompanied by a print and sculpture campaign touring Asia. I wish I were able to see it in person. The art style looks fantastic - almost good enough to make me wanna run out and buy a pair of Nike Meta7's.
check out the video
via the awesome and fantastic blog; Neu Black
Posted by tranism at 2:46 AM | Permalink
Comments
neu black is the new black.
Posted by: A.J. at February 11, 2007 9:41 AM
i think Americans would be baffled by the ad. Its beautiful, smart, and creative. But without sex, fart jokes, and celebrities no advertising agency in America would touch it.
As a country, we find risk to be repulsive and scary.
Posted by: greg at February 13, 2007 3:19 AM
Everything that comes out of Japan is cooler than what America produces!...I'd love to live there, but I just couldn't adfford it!
Posted by: Christopher at February 15, 2007 11:20 AM
Japan rules everything with kawainess and attitude. :3 Ahhh~~~ They're invading the world!
Posted by: ayez at March 19, 2007 8:17 AM