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September 5, 2007
A Cat And An Apple
Jaguar's Design Director Ian Callum let it slip the company's latest offering, the XF, is a direct result of working with Apple. I'm not talking about the look of the car. I'm talking about the interface and if you know anything about Apple, you know they are applauded for creating some of the most intuitive and sexiest interfaces in the industry. A big portion of this "collaboration" is the XF's new start button. It's a giant knob that takes the place of a standard stick. When activated, it "pulses and vibrates" as if the car is breathing. Once running, the hidden vents rise up and the "Jaguar Drive" digital interface initializes.
Wow, I know this is sorta old news but I wanted to find out as much as I could before posting, particularly this "Jaguar Drive" interface. Unfortunately, looks like I'll have to wait for the XF's to arrive at my local dealership. Another interesting tidbit is Callum's comment about simplifying. One of Apple's trademarks is eliminating buttons; this in an age when cars are getting more buttons with every revision. I can't wait to test drive this car.
Posted by tranism at 3:22 AM | Permalink
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Comments
But does the knob glow???
Posted by: Mikal at September 6, 2007 5:50 PM