As Apple prepares to launch the new 3G enabled iPhone in Japan, here's a word of advice. Go cute and kawaii. I'm talkin' UBER CUTE here. There is no limit to how sugary sweet the Japanese love their marketing. Go all out. Sure, being all black/white, slick, and minimal works too but the 7 figure salary you pay you ad agency (Chiat Day/TBWA) means they should be able to creatively integrate your design ethos with kawaiiness. Think big headed animals, dough eyes, and clouds with faces.
Kawaii fo' lyfe!
"kawaiiness," thats got to be a new word. Thats hilarious since I watch enough anime to understand it.